I was thinking about this the other day, how with small business, or micro biz in my case, you really get so much of the personality of the biz owner, throughout the business. For expample, I am an animal lover, a former Registered Veterinary Technician. And so we would NEVER think of using animals fats in our soap. ( Most commercially made soap is made with cow fat, it's on the label as "Sodium Tallowate" )
I love that with small business you are much more likely to get to know the folks that run the business. In my case, I have so many customers that have become friends over the years, when I talk about you guys, I never know if I should say "a customer" or "one of my friends".
It really does make a difference supporting local, and supporting small business. You'll still find a personal touch, isn't that so much better?