Friday, April 22, 2011

Getting the word out

When you have a product the important this is the "distribution channel" which is HOW the public gets to be made aware of you, it's how they get your product. Face it, you could have the best product in the world, but if there's no way for people to get it on a regular basis, there's no point!
As artisans we have so many choices, brick and mortar shop, selling wholesale to those shops that belong to others, events and fairs, Farmers Markets (my own fave). Oh and don't forget online, there are all kinds of venues for that, Etsy, Artfire, the list goes on and on. Each has something special to offer, do chek it out if you haven't yet.
Once you have all of that in place, the fun begins, how to let people know where you are and how to reach you! Here's one way. more to follow next time!

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