If all your customers were like them (but not penguins) they'd all be more or less the same, and you could do one product and everyone would be happy. The thing is that your customers are NOT all the same, so you need to have different offerings to appeal to a greater crowd of people! I have a lot of customers that buy our Olive Oil Soap because it's fabulous for your skin, and then I also have a lot of customers that come to us straight away for gifts, and they have a lot of choices as well. The thing is that the more you have to offer the better. Remember to diversify what you offer to appeal to as many as possible. Each of us is an individual and will have our own preferences!
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