I was reading a blog the other day, and the topic was, are you doing everything you can for your website and went on to mention a couple of things that we may overlook, I was guilty!
A FREQUENTLY ASKED QUESTIONS PAGE (FAQ)This makes perfect sense. Your customers can only go by your descriptions, so it's a good idea to post other information, like care of their purchase, how long shipping takes, other policies like that.
A TESTIMONAL Page. You can either do that or a guestbook. It's nice for your customers be able to see actual comments made by existing customers. They may come across something that especially hits home with them. Its a nice addition for your site.
If you have Google Analytics on your site, you can look at the statistics and see your traffic and what folks are looking at, I am here to tell you that those pages do get a pretty good look, so it IS a good idea.
Something to think about!